Why this is usually the thing that is stuck
Search engines have a budget for your site. If they spend it crawling parameter URLs, redirect chains and pages you never wanted indexed, the pages that matter get visited less often.
On the user side it is simpler: a page that takes four seconds on a phone loses a share of visitors before it renders — and Google measures that.
Start with the audit
Send your URL and your city. You get a written breakdown of where you stand — free, and yours to keep either way.
Exactly what you get
Six deliverables, each one a thing you can point at when it is done.
Full crawl & index audit
What is indexed, what should be, what should not be, and why the difference exists.
Core Web Vitals fixes
LCP, CLS and INP diagnosed against real field data, not just a lab score.
Mobile rendering & usability
Tap targets, viewport, layout shift and anything that only breaks on a real handset.
Redirect, canonical & sitemap cleanup
Chains flattened, canonicals corrected, sitemaps that list only what you want indexed.
Structured data validation
Every markup type tested rather than pasted and hoped for.
Speed & image optimisation
Compression, modern formats, lazy loading, and removing the plugins doing nothing.
How it runs
Crawl
Full site crawl plus Search Console and field data.
Prioritise
Issues ranked by ranking impact, not by count.
Fix
Implemented and verified, not just reported.
Re-test
Before and after, with the numbers.
Is this the right service for you?
Being honest about this saves both of us a quarter.
A good fit if…
- Your site is slow on mobile
- Pages are missing from the index
- You have migrated recently
- Rankings dropped without a content change
Probably not yet if…
- Your site is brand new and empty
- You want a report with no implementation
- You cannot give access to the site
Questions we get asked
01Is a perfect PageSpeed score necessary?
No. Passing Core Web Vitals in field data matters; chasing 100 in a lab test usually does not. We optimise for the former.
02Will you break my site?
Changes are made carefully and reversibly, and anything structural is flagged before it happens.
03Do I need this if my site is new?
Less urgently, but getting the foundations right at the start is far cheaper than retrofitting later.
04How long does a technical fix take to show results?
Crawl and index changes can show in days. Vitals improvements need 28 days of field data before Google reflects them.
Other services that pair with this
Local SEO
Most local searches end within a few miles of where they started.
Google Business Profile Optimization
Three businesses appear above everything else in local results.
On-Page SEO
A page ranks when it clearly answers the thing someone typed.
Ready to see where you stand?
Send your website and the areas you serve. Free audit, written, no obligation.