One-size-fits-all local SEO does not work
A plumber and a dentist both want to rank locally, and almost nothing else about their campaigns should look the same. The plumber needs to be found in ten seconds by someone standing in water. The dentist needs to be chosen after a week of comparing reviews and checking whether you take their health fund.
That changes the keywords, the page structure, the conversion path and even which channel matters most. Emergency trades live in the Map Pack. Professional services often win on organic depth. Seasonal businesses need the work finished a quarter before demand arrives.
So the strategy gets built per business, not per package. The audit is where that gets decided — which is why nothing gets quoted before it.
Not listed below?
Get in touch anyway. Local search works the same way for any business with a service area, and the categories below are just the ones we have written up.
If it is not a fit, we will tell you that rather than take the job.
Trades we have written up in detail
Each page covers how search behaves in that trade, the terms worth targeting, and where the work goes.
Local SEO for Plumbers
Keyword sets, seasonality and page structure built for how plumbers actually get found.
View details →Local SEO for Landscapers
Keyword sets, seasonality and page structure built for how landscapers actually get found.
View details →Local SEO for HVAC
Keyword sets, seasonality and page structure built for how hvac actually get found.
View details →Local SEO for Roofers
Keyword sets, seasonality and page structure built for how roofers actually get found.
View details →Local SEO for Electricians
Keyword sets, seasonality and page structure built for how electricians actually get found.
View details →Local SEO for Cleaning Services
Keyword sets, seasonality and page structure built for how cleaning services actually get found.
View details →Other local businesses we work with
These do not have their own pages yet — the approach is the same, tailored to the category.
Health & Wellness
Physios, chiropractors, dentists and allied health clinics. The search is “physio near me” or “dentist [suburb]”, the decision is made on reviews and availability, and the goal is a filled appointment calendar rather than raw traffic.
Childcare & Education
Parents researching childcare centres, tutors and early learning programs are making a high-trust decision under time pressure. Maps visibility, reviews and clear enrolment information do most of the work here.
Hospitality & Tourism
Cafes, restaurants, tour operators and boutique stays live or die on local visibility. Google Business Profile, photos and review velocity translate directly into foot traffic and bookings.
Real Estate
Agencies and property managers competing for “real estate agent near me” and suburb-level searches. Hyper-local content and a properly built profile decide who gets the appraisal call.
Gyms & Fitness Studios
Gyms, boutique studios and personal trainers ranking for “[class type] near me”. Proximity dominates, which makes profile optimisation and suburb content unusually effective.
Accountants & Advisors
Tax accountants, bookkeepers and financial advisers. Highly seasonal around tax deadlines, with searches split between individual returns and business services — which need separate pages.
Questions about industry fit
01Do you only work with trades?
No. Trades are where most of our written-up work sits, but the approach applies to any business with a service area — clinics, studios, agencies, professional services.
02Is my industry too competitive?
Possibly, and if so we will say it. Some categories in some cities are genuinely brutal. The audit tells you whether the gap is closeable before you spend anything.
03Do you work with more than one business in the same category and city?
No. Taking two competing plumbers in the same city means working against one of them. The list stays exclusive per category per market.
04What if I serve several industries?
Then we pick the one with the best combination of value and winnable competition, build that properly, and expand once it is producing.
05Does seasonality change the cost?
Not the cost, but the timing. Seasonal businesses need to start a quarter before their peak, which usually means beginning in their quietest month.
Is local search winnable in your category?
Send your website and the city you serve. The audit benchmarks you against the businesses currently ranking above you — free, written, no obligation.