Home / Services / Google Business Profile Optimization

Service

Get into the Map Pack and stay there

Three businesses appear above everything else in local results. Which three is decided by relevance, distance and prominence — and two of those three are things you can actually influence.

Category strategyReview velocitySpam reporting
0Businesses shown
0Visit within 24h
0Profile fields we set
0White-hat
The problem

Why this is usually the thing that is stuck

Most profiles are set up once, in five minutes, and never touched again. The primary category is a guess. Services are empty. There are four photos from 2021 and no posts.

Google reads all of that as a business that may not still be operating. Meanwhile the competitor posting weekly with 40 services listed looks alive.

Start with the audit

Send your URL and your city. You get a written breakdown of where you stand — free, and yours to keep either way.

What’s included

Exactly what you get

Six deliverables, each one a thing you can point at when it is done.

Primary & secondary category strategy

The single highest-leverage setting on the profile. We test against what the current pack leaders use.

Full services & products build-out

Every service you offer, described, so you match more of what people actually search.

Geo-tagged photo & post schedule

A posting rhythm that keeps the profile active without becoming a second job.

Q&A seeding

The questions customers ask you on the phone, answered publicly where they influence the click.

Review request flow & responses

Ask at the right moment, respond to every review, keep velocity steady rather than spiky.

Competitor spam reporting

Fake addresses and keyword-stuffed names get reported where it is warranted and safe.

Process

How it runs

01

Benchmark

Your profile against the three currently in the pack.

02

Rebuild

Categories, services, attributes, description, hours, photos.

03

Activate

Posts, Q&A, review flow switched on.

04

Monitor

Insights tracked monthly; adjustments made.

Fit

Is this the right service for you?

Being honest about this saves both of us a quarter.

A good fit if…

  • You have a verified profile or can verify one
  • You serve a real, defined area
  • You can collect reviews from real customers
  • You want calls from Maps

Probably not yet if…

  • Your business address is not real
  • You want reviews bought rather than earned
  • You are between locations right now
FAQ

Questions we get asked

01Will changing my primary category hurt my current rankings?

It can move them either way, which is why we benchmark first rather than guess. Changes are made one at a time so the effect is readable.

02How many reviews do I need?

Fewer than most people think, but steadily. A profile gaining two a month beats one that got thirty in a week two years ago.

03Can you get a suspended profile back?

Often, if the suspension was for a fixable reason. We will tell you honestly after looking at it.

04Do posts actually matter?

For ranking, indirectly. For the click once you are shown, quite a lot — a profile with recent posts reads as a business that is open.

Related

Other services that pair with this

Local SEO

Most local searches end within a few miles of where they started.

On-Page SEO

A page ranks when it clearly answers the thing someone typed.

Keyword Research

Keyword research is not a list of five hundred terms with volume next to them.

Ready to see where you stand?

Send your website and the areas you serve. Free audit, written, no obligation.