The four things that decide local rankings
Google Maps visibility
The three-result Map Pack is where most local calls come from. We work on the signals that decide who appears there for your services, in your area.
Local keyword targeting
We target the terms people near you actually type: service plus city, emergency wording and near-me phrasing, instead of broad national keywords.
Service-area optimization
A real page for every service you sell and every area you cover, structured so they support each other rather than compete for the same search.
Google Business Profile optimization
Categories, services, attributes, photos, posts and review flow set up and maintained the way local search actually rewards.
Why this is usually the thing that is stuck
Local ranking is not one lever. It is your Google Business Profile, your website structure, your citation consistency, your review flow and your content — all agreeing with each other.
When one of those is wrong, the rest work harder for less. Most stuck local businesses are not missing effort; they are missing alignment.
Start with the audit
Send your URL and your city. You get a written breakdown of where you stand — free, and yours to keep either way.
Exactly what you get
Six deliverables, each one a thing you can point at when it is done.
Local visibility audit
We benchmark you against the businesses currently ranking in your area — profile, site, citations and reviews — and tell you where the gap actually is.
Google Business Profile build-out
Categories, services, attributes, posts and photos set up the way the Map Pack rewards, not the way the signup wizard suggests.
Location & service page architecture
A page for each real service and each real area you cover, structured so they support rather than cannibalise each other.
Citation cleanup
Every live listing found, duplicates removed, NAP corrected everywhere Google checks.
Review generation flow
A repeatable way to ask at the right moment, plus response templates so the profile stays active.
Local schema markup
LocalBusiness, Service, FAQ and review markup so search engines and AI assistants can read your business properly.
How it runs
Audit
Site, profile, citations and three named competitors, benchmarked.
Fix
Technical and profile corrections first — the things blocking everything else.
Build
Service and area pages, schema, citations, review flow.
Grow
Ongoing content and links, reported monthly.
Is this the right service for you?
Being honest about this saves both of us a quarter.
A good fit if…
- You serve customers in a defined area
- You have or want a Google Business Profile
- You can commit three to six months
- You want calls, not impressions
Probably not yet if…
- You need leads this week
- You sell nationally with no service area
- You want a guaranteed #1 ranking
- You are not willing to ask for reviews
Questions we get asked
01How many areas can you target?
As many as you genuinely serve. We build a real page for each — thin duplicated suburb pages get filtered out and can drag the whole site down.
02Do I need a website if I have a Google Business Profile?
You can rank a profile alone, but not as far or as durably. The site is what proves to Google that the profile is a real business with depth.
03What if I have multiple locations?
Each location gets its own profile and its own page. We keep them distinct so they do not compete with each other.
04How is progress measured?
Map Pack position per keyword per area, organic rankings, and — the one that matters — calls and form fills.
Other services that pair with this
Google Business Profile Optimization
Three businesses appear above everything else in local results.
On-Page SEO
A page ranks when it clearly answers the thing someone typed.
Keyword Research
Keyword research is not a list of five hundred terms with volume next to them.
Built for these trades
The same work, written for how each industry is actually searched for.
Plumbers · HVAC · Roofers · Electricians · Landscapers · Cleaning companies · Garage doors · Water damage · Pest control
See a project spotlight: how we build and rank a lead-gen site →
Ready to see where you stand?
Send your website and the areas you serve. Free audit, written, no obligation.