Founder-led
Every audit, page and report is done by Zubair. Nothing is passed to a junior or a marketplace.
Local SEO first
Maps, Google Business Profile and service-area pages are the specialism, not a side service.
Manual execution
No automated submissions, no link networks, no tools left running on autopilot.
24-hour replies
Every free audit request gets a written reply within one working day.
The short version
I started Rankvero because most local businesses get sold the wrong thing. They get a redesign when they needed their citations fixed. They get five hundred backlinks when they needed their Google Business Profile categorised properly. They get a monthly report full of numbers nobody can act on, and a year later they are exactly where they started but poorer.
My background is in building and ranking local sites in US markets — my own properties, with my own money on the line. That matters more than it sounds. When you rank a site you own, you find out quickly which tactics actually move things and which ones just look good in a proposal. Nothing gets recommended to a client that has not been tested that way first.
I also do outreach and client work across New Zealand and Australia, which means I have had to learn how local search behaves in different markets — different directory sets, different search phrasing, different competition levels. A citation strategy that works in Texas is not the one that works in Auckland.
I do not outsource. Every audit, keyword map, page rewrite, citation cleanup and link report is done by me. That is the whole reason the client list stays short.
Zubair
Founder & SEO Consultant, Rankvero
Working with me means
- You talk to the person doing the work
- Nothing is outsourced to a junior or a marketplace
- Reporting you can read in two minutes
- No lock-in contract, ever
- Every deliverable handed over and yours to keep
Currently taking on
A small number of new clients. If the list is full I will tell you rather than take the money and queue you.
What I actually work in
No mystery dashboard. These are the tools the work is done and measured in, and you get access to the ones that hold your data.
Google Search Console
Where every ranking, click and indexing claim is checked. Clients get their own access, not a screenshot.
Google Business Profile
Categories, services, attributes, posts, photos and review handling. The single biggest Map Pack lever.
Rank Math SEO
Titles, meta, schema and sitemap control on WordPress builds, configured by hand rather than left on defaults.
PageSpeed Insights & Core Web Vitals
Technical work is measured before and after, on mobile, not guessed at.
WordPress & Kadence
The stack these sites are built and rebuilt on, including the one you are reading.
LiteSpeed Cache, Perfmatters, EWWW
Caching, script control and image compression: the three that move real-world load time.
Certified in the work I do
Local search and answer-engine optimisation change quickly. These are the courses and certificates behind the way I work.
Local SEO Essentials with Semrush
Semrush Academy certificate, earned September 2026 and valid to September 2027. Covers local rankings, Google Business Profile and citation fundamentals.
AEO Fundamentals
HubSpot Academy certificate, earned September 2026 and valid to October 2028. Covers getting cited in AI answers and answer-engine results.
SEO, Blogging and Affiliate Marketing
iSkills training certificate, completed December 2022. The foundation for the hands-on local SEO work since.
How every campaign runs
The same five stages in the same order, so nothing gets skipped and you always know which stage you are in.
Audit
Site, Google Business Profile, citations and three named competitors, benchmarked in writing.
Fix
Technical and profile corrections first, because they block everything built on top of them.
Build
Service pages, area pages, schema, citation cleanup and a review routine.
Grow
Content and local authority, month by month.
Report
What moved, what did not, and what happens next. Flat months included.
Six things I will not budge on
These cost me work sometimes. They are still right.
Nobody can sell you a #1 ranking
Google does not sell placement and cannot be made to. Anyone guaranteeing position one is either lying or planning to rank you for a term nobody searches.
Manual or not at all
Automated submissions and link networks leave a footprint. When it gets found, the penalty lands on you — the vendor has moved on.
Foundations before firepower
Building links to a site Google cannot crawl properly is money set on fire. The boring fixes come first, every time.
Honest timelines, even when they cost the sale
Sixty to ninety days to first movement, four to six months for real change. If that does not suit your runway, better we both know now.
Reporting includes the flat months
A report that only shows wins is marketing, not reporting. You should see when something did not work and what changed because of it.
Your data is yours
Citation sheets, keyword maps, link reports, dashboard access. If you leave, you leave with all of it.
Who I work well with
I would rather turn down a job than take one that was never going to work.
A good fit if…
- You run a service business with a real service area
- You can commit three to six months before judging results
- You want to understand what is being done, not just be billed for it
- You are willing to ask customers for reviews
- Your business details are real and verifiable
Probably not yet if…
- You need leads inside two weeks
- You want a guaranteed ranking position
- You want the cheapest possible option
- You are looking for someone to blame rather than work with
- Your address is a virtual office you do not operate from
Questions people ask before hiring
01Are you a one-person operation?
Yes, deliberately. That is the product, not a limitation — it is why your campaign gets looked at weekly instead of in batches.
02What happens if you get too busy?
The list is capped. If it is full when you enquire, I will tell you and give you an honest timeline rather than taking a deposit and queueing you.
03Do you work with businesses outside your timezone?
Yes — the US, UK, New Zealand, Australia and UAE. Local SEO is location-specific but the work is remote and asynchronous.
04Can I see case studies?
I am building this out with real, verifiable results rather than screenshots with the URLs blurred out. Ask me directly and I will show you what I can, honestly.
05What do you need from me to start?
Your website, the city and suburbs you serve, access to your Google Business Profile, and half an hour on a call. That is enough for the audit.
06What if I want to leave?
Then you leave. No lock-in, no exit fee, and everything I have built for you gets handed over.
Want to see what I would actually do for you?
Send your website and your city. You get a written audit back — the three things I would fix first, whether or not you hire me.